The one treatment this busy beauty insider never misses

Categories : Salons

You can wake up with perfect kilay, says this Filipina beauty insider.

“Your eyebrows are your most important feature,” says Edwina Villarosa, one of the Philippines’ biggest beauty insiders. She’s spent 40 years in the personal care industry; her company, Enviro Natural Corporation, provides raw materials to around 700 skincare and cosmetic brands.

For Edwina, the most important step in her personal beauty routine is making sure her brows look perfect. “Eyebrows frame your face and are one of the first things people notice.” It is the one feature that can really make or break your look. “If your eyebrows aren’t neat, you look messy. If they are shaped the wrong way, even the best makeup seems ‘off.’ If they are bare it feels like there is something missing.”

Highbrow: instantly full, perfectly shaped brows

Edwina is a busy CEO and entrepreneur and doesn’t have much time in the morning to fuss over her makeup. When her eyebrows started growing sparse – very normal as we age – she turned to HighBrow.

HighBrow is Singapore’s eyebrow and eyelash specialist, and one of the first and few to offer eyebrow embroidery and definition. Edwina met the owners at a beauty fair in Manila and was amazed by their technology. “Most brow salons just offer threading or shaping. HighBrow makes your eyebrows look naturally thick and defined.”

She describes the Brow Enliven treatment as quick, painless and customized. Their brow experts first pencil in a shape using their trademark brow designer tool and show it to you to see if you’re happy. Then they apply a topical anesthesia. The patented brow blades then fill in the shape stroke by stroke instead of one solid sweep of color, so your eyebrows look very natural.

Edwina says she was very, very happy with the result. Brow Enliven shortened and simplified her beauty routine. “You don’t have to use eyebrow pencils — you wake up with beautiful brows!” She only needs to go for a touchup after 2 months, and even when the color begins to fade the perfect shape remains and is easy to define with a little brown eyeshadow.

Edwina is so happy with the eyebrow embroidery treatment that she not only recommends it to everyone she knows, but hopes to bring in a HighBrow franchise to Manila. “People want and need this kind of service. Kung maganda ang kilay mo, maganda ka. [If you have beautiful brows, you are beautiful.]”