#HappiestWithBenefit: Benefit Cosmetics Launches Hello Happy Foundation Line

Categories : Makeup

It was a Friday afternoon and outside was dimmed with dark skies and drizzle but inside a small room along 5th avenue was a revelry of all pretty and pink, glitz and glamour, and sunshine and smiles. Benefit Cosmetics made it all happen as they launch their newest products, Hello Happy Velvet Powder Foundation and Flawless Brightening Foundation on June 28 at the Common Ground Coworking space in Bonifacio Global City, Taguig.

Party All Pretty and Happy

If I am to throw a party, I want Benefit to take over it.  Lucky “BeneBabes” got an exclusive preview to the newest product line plus, a seriously fun fête with games, drinks, and lavish canapés. 

Benefit Cosmetics sprinkled happiness in the form of flawless, bright, moisturized, and cheerful-looking skin through their Hello Happy Velvet Powder Foundation and Flawless Brightening Foundation. 

Light, buildable, and velvety, the long-wearing Hello Happy Velvet Powder Foundation promises a natural matte finish yet creamy, soft feel. Infused with shea butter extracts, it smoothes and softens the look of fine lines. This compact powder foundation comes with a mirror and two custom applicator, a brush and a sponge – a must-have in your to-go vanity pouch!

For medium coverage foundation, Benefit’s Hello Happy Flawless Brightening Foundation with SPF 15 PA+++ feels lightweight and natural-looking that it is almost virtually undetectable on skin. A bottle provides all the benefit of photochromic pigments that adapt to brighten skin in any lighting, naturally-derived flower acids known to help exfoliate skin, and hyaluronic acid that enables foundation to help maintain moisture and hydration on skin.

There are 12 Hello Happy shades to choose from: three light, five medium, and four deep. 

Meet Benefit

Benefit Cosmetics started as a small beauty boutique founded by the Ford Twins in San Francisco in 1976. Famous for their professional brow sculpting services and brow 

Get first dibs on Benefit Cometics’ Hello Happy line officially available on July 1 at Lazada and Zalora and all Benefit Cosmetics store nationwide. Both retails at Php 1,990.