Quality, affordability, and performance in one product are the notorious elusive trio of the skincare industry; it’s usually the same beauty items with exaggerated price tags, if not the big high-end favorites, that you can find in almost every beauty rack. Thankfully, some local brands are slowly changing the game and one of them is Beauty Not Just On The Outside or beautynjoto.
Launched in September 2018, Beautynjoto was first introduced in the local beauty market as Beauty by Hodge Podge MNL until the founder decided to shift the direction into something that sells and empowers both at the same time, thus the new and current name Beauty Not Just On The Outside.
Evident in its name (and price range), the brand is really not after the big sales but the opportunity to create and offer beauty products that are accessible for all and as effective as the more expensive ones. Bea Perdigon, the morena beauty behind the brand, forwards the thinking that we should always try to see beyond the outer skin.
“Being beautiful is not just about the right foundation or eyeshadow color. We believe that being beautiful is something that comes from the inside of your heart — that overflows in how you speak, act, and how you treat others,” shares Bea.
Some of the fan favorites from the brand are the tinted lip balms which are available in three shades: Merlot, Cinnamon, and Coral for Php 175. Beauty buffs love the multi-tasking lip product that functions as a lip moisturizer and lip cream both at the same time.
Just recently, they launched three new organic sunscreen products: Tinted Sun, Daily Sun, and Aloe Sun which are all available for less than Php300 — the most affordable SPF-infused face products we’ve ever seen so far!
When asked about her personal favorite, Bea proudly talked about why she love using the Daily Sun product; “My personal favorite is our new sunscreen serum since it’s non-sticky, lightweight, and cooling. Plus, it does not leave any white cast.”
Beauty Not Just On The Outside is available online via Instagram and calyxta.com.