Global skincare giant Olay is set to a launch a platform that will help consumers find their ideal skincare products. It is one of many beauty brands that has embraced one of the biggest trends in the beauty industry: personalization.
The Olay Skin Advisor is a web-based skin analytics tool that uses artificial intelligence and proprietary deep learning technologies to analyze a user’s skincare needs. Customers just have to visit the page on their mobile or tablet, and go through a simple four-step process. This includes:
- a no-makeup selfie
- a questionnaire on the current regimen and requirements
- analysis on Olay’s pre-determined age zones
- product recommendations
A beta version of the app was launched late 2016, but the final version will be released by mid-March 2017. Other makeup and beauty brands have already harnessed mobile technologies to interact with the Millennial consumer. L’Oréal launched Makeup Genius, an app that turns a smartphone into a magic mirror, in 2014. The app allows customers to see L’Oréal products and view them in real-time video. Rimmel also joined the virtual reality party with its Get the Look app that launched at the end of last month. The app lets users point their smartphone at a beauty ad, a photo or a person’s made-up face then virtually try on the same look.
Prior to this, independent platforms like Modiface (downloaded 60 million times) have used augmented reality technology to show users how they would look after using makeup, hair and skincare products from Clinique, Estée Lauder, and Shu Uemura. Another app, YouCam Makeup virtual reality studio hit the 100 million download mark on Google play and has been downloaded 250 million times globally.