Our products reflect our belief that beauty should be fun, easy, imperfect, and personal. Our formulas are designed to live with you, not on you, and enhance what you already have. They are meant to be touched, smooshed, traveled with, cherished, and shared until their packages are crinkly and dirty and can literally give no more. They represent fun and freedom, and are the result of years of recommendations from the coolest girls on the planet.