Love At First Swipe: MAC Launches Love Me Lipstick Collection

Categories : Makeup
September 7, 2019 by Press Release

The new M·A·C Love Me Lipstick Collection is made to express the love and respect you have for yourself – and it will sweep you off your feet. The revolutionary cream formula Lipstick is the next step beyond the iconic M·A·C mattes – representing a stunning innovation in sensation, application and wear. With a lighter-than-air texture that redefines comfort, Love Me Lipstick delivers intense colour and soft shine, along with all-day moisturization in one swipe.

Nourishing lychee fruit extract and argan oil impart immediate and long term suppleness to lips, while the collection’s game-changing True-Colour Gelled System enables ultra-refined pigments to disperse evenly in a translucent gel matrix, yielding bright and smooth colour with high-impact payoff.

“This season, the backstage lip was nothing but lush. To get there, it’s no longer about just a single lip swipe, but rather a crafted lip – emboldening the feature by using pencils and even glosses to amplify contrast,” says Chantel Miller, New York-based M·A·C Director of Senior Artists. “Love Me lips are the colours we have lust for – its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed.”

Love Me Lipstick comes in three covetable, soft and creamy colour families, with eight knockout shades in each. Love your lipstick; love yourself.

SHAMELESS NUDES

Feel empowered to express yourself in any way you choose with a range of no-filter nudes, full-bodied peaches, bare-naked browns and not-your-baby pinks that create a series of universally flattering neutrals.

POWERFUL REDS

Wear your heart on your lips with an expressive collection of courageous crimsons, fierce fuchsias, bold burgundies and strong wines that create an intensely vibrant mix of EXTRAordinarily passionate reds.

HIGH-IMPACT PURPLES

Own your individuality – loudly and proudly – with a lineup of ostentatious orchids, loud-mouth
mauves, vivid violets and self-love-promoting lavenders that gives lips a striking punch of unapologetic colour.

MAC Love Me Lipstick collection is now available at Lazada and all MAC stores nationwide.